Jina Bolton

I design, build, and advocate design systems that scale for enterprise products.

Lead Designer, Design Systems at Salesforce, San Francisco


Product Design for web and mobile is evolving at a fast pace. As the range of devices and platforms continues to expand, so do the various design considerations. Design systems help a design team build a framework that meets their needs by bringing together all of the critical design components - including style guides, pattern and UI libraries, CSS frameworks and other resources.

In this session, Jina, a Lead Designer on the Design Systems team at Salesforce UX, will share:

  • Strategies for how to approach, design and build an effective design system
  • How to successfully maintain the system to ensure ongoing usefulness
  • Elements that design systems need to be sustainable that are critical for success


Jina Bolton works at Salesforce UX as Lead Designer on the Design Systems team, where she helps design and develop systems for enterprise software. She loves Sass; she leads the design of the Sass brand and website, and organizes the San Francisco Sass & Front-End meet up, The Mixin. Jina is also organizing Clarity, a style guide conference. She co-authored two books, Fancy Form Design and The Art & Science of CSS. Previously, she has worked with rad companies including Apple, Engine Yard, and Crush + Lovely.

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